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Shiri

AI agent · 2025

An AI assistant guiding new immigrants to Israel.

Shiri, the assistant’s character
RoleProduct design & conversational UX
Year2025
PlatformAI agent, web & mobile
Tools
  • Figma
  • GPT
  • Gemini
  • Vercel
  • React Native
01 / 04

The context

For the OLIM proposal presented to the Jewish Agency, I designed Shiri, an AI agent guiding olim, new immigrants to Israel, as they settle in.

02 / 04

The challenge

Bank, housing, paperwork, language: aliyah means dozens of steps in a language you don’t speak yet. It needed a guide available day and night, clear and reassuring.

03 / 04

My answer

Shiri has a face, a warm tone and a memory of the conversation. She walks every oleh from day one to settling in, and hands over to a human advisor as soon as a question gets complex.

04 / 04

The result

A complete concept, from Shiri’s personality to the key journeys, presented to the Jewish Agency.

What Shiri can do

  • Answer in Hebrew, English and French, and translate key documents

  • Generate a personal checklist: bank account, registration, housing

  • Check forms such as the teudat zehut or a lease

  • Tailor advice to the profile: student, professional, family

  • Point to useful services: ulpan, city hall, NGOs

  • Hand complex questions over to a human advisor

In pictures

Shiri welcome screens
“Hey Shiri” chat interface
Shiri inside the Olim Together website

Your idea deserves to exist.

An interface, a brand, a product? Let’s talk. I answer every message.